[{"id":158085939332,"handle":"all","title":"All","updated_at":"2024-10-27T17:20:27-07:00","body_html":"","published_at":"2019-12-19T20:35:37-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Digital Track"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global"},{"id":180581597316,"handle":"artist-collection","updated_at":"2024-10-27T17:20:04-07:00","published_at":"2020-03-28T03:22:29-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"ARTIST COLLECTION","body_html":"","image":{"created_at":"2020-06-16T20:30:19-07:00","alt":"ARTIST COLLECTION | MOMO NEW YORK","width":1104,"height":1430,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/artist-collection-929948.jpg?v=1592364620"}},{"id":233072820383,"handle":"bandana-scrunchie","title":"BANDANA SCRUNCHIE","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T18:40:05-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2021-01-06T01:55:13-08:00","alt":"BANDANA SCRUNCHIE | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/bandana-scrunchie-252764.jpg?v=1609926914"}},{"id":233071902879,"handle":"best-scrunchies","title":"BEST SCRUNCHIES","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T18:28:52-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2021-01-06T01:55:15-08:00","alt":"BEST SCRUNCHIES | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/best-scrunchies-473327.jpg?v=1609926916"}},{"id":233020686495,"handle":"big-scrunchie","title":"BIG SCRUNCHIE","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T05:55:48-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"}],"published_scope":"global","image":{"created_at":"2021-01-05T13:54:04-08:00","alt":"BIG SCRUNCHIE | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/big-scrunchie-959872.jpg?v=1609883644"}},{"id":231903592607,"handle":"black-scrunchie","title":"BLACK SCRUNCHIE","updated_at":"2023-11-06T21:00:06-08:00","body_html":"SHOP BLACK SCRUNCHIES, YELLOW SCRUNCHIES, PURPLE \u0026amp; PINK SCRUNCHIES","published_at":"2020-12-22T20:36:08-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"},{"column":"title","relation":"contains","condition":"headband"},{"column":"title","relation":"contains","condition":"Hair"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:26:57-08:00","alt":"BLACK SCRUNCHIE | MOMO NEW YORK","width":1352,"height":1685,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/black-scrunchie-219799.jpg?v=1608715618"}},{"id":231903363231,"handle":"bow-scrunchie","title":"BOW SCRUNCHIE","updated_at":"2023-11-06T21:00:06-08:00","body_html":"SHOP BOW SCRUNCHIES, SILK SCRUNCHIES, EMBROIDERED SCRUNCHIES, SCARF SCRUNCHIES","published_at":"2020-12-22T20:31:48-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"},{"column":"title","relation":"contains","condition":"headband"},{"column":"title","relation":"contains","condition":"hair"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:27:05-08:00","alt":"BOW SCRUNCHIE | MOMO NEW YORK","width":1352,"height":1685,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/bow-scrunchie-780972.jpg?v=1608715626"}},{"id":233019539615,"handle":"bow-scrunchies","title":"BOW SCRUNCHIES","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T05:47:13-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2021-01-05T13:54:05-08:00","alt":"BOW SCRUNCHIES | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/bow-scrunchies-335257.jpg?v=1609883646"}},{"id":231903264927,"handle":"cute-scrunchies","title":"CUTE SCRUNCHIES","updated_at":"2023-11-06T21:00:06-08:00","body_html":"VELVET SCRUNCHIES, EMBROIDERED SCRUNCHIES, SILK SCRUNCHIES, SHOP ALL THE CUTE SCRUNCHIES","published_at":"2020-12-22T20:29:06-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"},{"column":"title","relation":"contains","condition":"headband"},{"column":"title","relation":"contains","condition":"hair"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:27:18-08:00","alt":"CUTE SCRUNCHIES | MOMO NEW YORK","width":1352,"height":1685,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/cute-scrunchies-936752.jpg?v=1608715639"}},{"id":164919967876,"handle":"editorial-as-seen-on-instagram-instyle-etc","updated_at":"2024-10-27T17:20:27-07:00","published_at":"2020-01-26T01:17:37-08:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"EDITORIAL AS SEEN ON INSTAGRAM INSTYLE ETC.","body_html":"","image":{"created_at":"2020-06-16T20:30:30-07:00","alt":"EDITORIAL AS SEEN ON INSTAGRAM INSTYLE ETC. | MOMO NEW YORK","width":1080,"height":1101,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/editorial-as-seen-on-instagram-instyle-etc-657804.jpg?v=1622624203"}},{"id":182483550340,"handle":"face-masks","updated_at":"2024-10-07T05:24:31-07:00","published_at":"2020-04-03T23:23:34-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"FACE MASKS - MOMO STYLISH FASHION FACE MASKS","body_html":"\u003cp\u003eMOMO FACE MASKS AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, REVOLVE, INSTYLE, VOGUE etc.\u003c\/p\u003e","image":{"created_at":"2020-12-14T13:09:34-08:00","alt":"FACE MASKS - MOMO STYLISH FASHION FACE MASKS | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/face-masks-momo-stylish-fashion-face-masks-280845.jpg?v=1607980174"}},{"id":233072263327,"handle":"fashion-boutique-scrunchies","title":"FASHION BOUTIQUE SCRUNCHIES","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T18:35:47-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2021-01-06T01:55:20-08:00","alt":"FASHION BOUTIQUE SCRUNCHIES | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/fashion-boutique-scrunchies-954475.jpg?v=1609926921"}},{"id":231906476191,"handle":"hair-accessories","title":"HAIR ACCESSORIES","updated_at":"2023-11-06T21:00:06-08:00","body_html":"SHOP HAIR ACCESSORIES - SCRUNCHIES, HEADBANDS","published_at":"2020-12-22T21:29:59-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"},{"column":"title","relation":"contains","condition":"headband"},{"column":"title","relation":"contains","condition":"hair"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:27:32-08:00","alt":"HAIR ACCESSORIES | MOMO NEW YORK","width":1352,"height":1685,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/hair-accessories-268781.jpg?v=1608715653"}},{"id":233020588191,"handle":"hair-scarf-scrunchie","title":"HAIR SCARF SCRUNCHIE","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T05:54:00-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"},{"column":"title","relation":"contains","condition":"headband"}],"published_scope":"global","image":{"created_at":"2021-01-05T13:54:08-08:00","alt":"HAIR SCARF SCRUNCHIE | MOMO NEW YORK","width":1366,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/hair-scarf-scrunchie-306840.jpg?v=1609883649"}},{"id":233018065055,"handle":"hair-scrunchies","title":"HAIR SCRUNCHIES","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T05:36:17-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"}],"published_scope":"global","image":{"created_at":"2021-01-05T13:54:10-08:00","alt":"HAIR SCRUNCHIES | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/hair-scrunchies-252565.jpg?v=1609883651"}},{"id":233072558239,"handle":"hair-scrunchy","title":"HAIR SCRUNCHY","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T18:38:02-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2021-01-06T01:55:22-08:00","alt":"HAIR SCRUNCHY | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/hair-scrunchy-937363.jpg?v=1609926923"}},{"id":233258746015,"handle":"hair-ties","title":"HAIR TIES","updated_at":"2023-11-06T21:00:06-08:00","body_html":"SHOP MOMO NEW YORK HAIR ACCESSORIES MADE BY HAND","published_at":"2021-01-07T18:13:46-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"}],"published_scope":"global","image":{"created_at":"2021-01-08T01:58:58-08:00","alt":"HAIR TIES | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/hair-ties-395466.jpg?v=1610099938"}},{"id":197672861855,"handle":"momo-sustainable-washable-face-masks-x-free-people","updated_at":"2024-10-07T05:24:31-07:00","published_at":"2020-05-21T19:31:02-07:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"MOMO SUSTAINABLE WASHABLE FACE MASKS X FREE PEOPLE","body_html":"\u003cul\u003e\n\u003cli\u003eSustainable Face Masks\u003c\/li\u003e\n\u003cli\u003emade out of beautiful embroidered fabrics\u003c\/li\u003e\n\u003cli\u003eembroidered silk, embroidered patchwork\u003c\/li\u003e\n\u003cli\u003ewashable protective fashion masks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/ck8qg1ksb004u36y67bitscd6@published\" data-word-count=\"131\"\u003eSTYLISH FACE MASKS - EMBROIDERED, SILK, PATCHWORK - BEAUTIFUL FACE MASKS\u003c\/h1\u003e\n\u003cp class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/ck8qg1ksb004u36y67bitscd6@published\" data-word-count=\"131\"\u003e \u003c\/p\u003e\n\u003cp class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/ck8qg1ksb004u36y67bitscd6@published\" data-word-count=\"131\"\u003eIn order to help stop the spread of the coronavirus, the\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.cdc.gov\/coronavirus\/2019-ncov\/prevent-getting-sick\/diy-cloth-face-coverings.html\"\u003eCDC\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003enow recommends everyone wear nonmedical face masks in public. This is especially important in settings where\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/nymag.com\/strategist\/article\/how-to-make-jam.html\"\u003esocial distancing\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ecan be difficult, like\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/nymag.com\/strategist\/article\/best-meal-delivery-service.html\"\u003egrocery\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003estores,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/nymag.com\/strategist\/article\/best-drugstore-products.html\"\u003epharmacies\u003c\/a\u003e, and on subways and buses (which are still being used on a daily basis by essential workers). According to\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/publichealth.yale.edu\/profile\/sten_vermund\/\"\u003eDr. Sten Vermund\u003c\/a\u003e, an infectious-disease epidemiologist and dean of the Yale School of Public Health who recently published a\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/insights.som.yale.edu\/insights\/time-to-put-on-mask\"\u003estudy\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eon the subject, “many types of masks can essentially block droplet transmission. If you aerosolized the\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/nymag.com\/strategist\/article\/does-uv-light-kill-germs-best-sterilizer.html\"\u003evirus\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eit might seep through a lot of masks, but when most people cough, the aerosol released is a small volume and the droplet is a large volume. So if you block the droplets, you may substantially reduce exposure.”\u003c\/p\u003e\n\u003cp class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/ck8rjr3hn000y3g6dw4uej0iw@published\" data-word-count=\"103\"\u003eThough nonmedical masks are most effective when worn by an infected person, new studies out of China and South Korea show that somewhere between 25 to 50 percent of infectious people are either pre-symptomatic or asymptomatic. “So if we have widespread, or near universal mask use, then those people are limiting their spread to others,” Vermund says. He warns, however, that face masks are not a silver bullet, and only work when combined with other public-health measures, including\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/nymag.com\/strategist\/article\/how-to-wash-your-hands.html\"\u003ewashing your hands\u003c\/a\u003e,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/nymag.com\/strategist\/article\/best-meal-delivery-service.html\"\u003eremaining at home\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eas much as possible, and staying at least six feet away from others when you have to go outside.\u003c\/p\u003e\n\u003cp class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/ck8refg2s002a3h67rjq1az9u@published\" data-word-count=\"48\"\u003eBut what kind of face masks do the best job? And if you’re looking to order some, where can you buy them right now? We asked Vermund and\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.wakehealth.edu\/Providers\/S\/B-Scott-Segal\"\u003eDr. Scott Segal\u003c\/a\u003e, chairman of anesthesiology at Wake Forest Baptist Health, for insight into those questions and a few others.\u003c\/p\u003e\n\u003caside data-uri=\"nymag.com\/strategist\/_components\/ad\/instances\/ck8qg1ksb004t36y6fa78176u@published\" data-placeholder=\"settings\" class=\"ad vp-1180-plus\" data-name=\"\/172968584\/Strategist\/Standard_Article\" data-sizes=\"528x379\" data-label=\"outStreamDesktop\" data-site=\"TheStrategist\" id=\"ad-cid-8iBssR8D\" data-google-query-id=\"CI-BhqWuzukCFSVVfAodj8QGiw\"\u003e\n\u003cdiv id=\"google_ads_iframe_\/172968584\/Strategist\/Standard_Article_1__container__\"\u003eBecause there is a shortage, and because they are the ones most at risk, health-care workers like doctors and nurses should be the only group of people wearing N95 masks. That leaves fabric masks and hobby masks, often used for painting or to block out\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/nymag.com\/strategist\/article\/how-to-get-rid-of-dust.html\"\u003edust\u003c\/a\u003e, to the rest of us. Segal, who recently conducted a study of the efficacy of different materials used for homemade masks, says that you want thick, tightly woven cotton like the kinds used for quilting or batik. They are better at filtering small particles close to the size of a virus (0.3 to 0.5 microns). “Our general guidance is to do a quick light test,” Segal says. If you can see light passing through the material, when you hold it up to a bright light or the\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/nymag.com\/strategist\/beauty\/skin-care\/sunscreen\"\u003esun\u003c\/a\u003e, it’s less likely to be a good filter.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/aside\u003e\n\u003cp class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/ck8refk2l00413h67k6a0shqv@published\" data-word-count=\"122\"\u003eBoth Segal and Vermund note that your mask should be both comfortable and fit tightly to your face, but it obviously should not be so tight or so thick as to impede your breathing. And if you’ve been growing a quarantine\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/nymag.com\/strategist\/article\/best-beard-trimmers-electric-reviews.html\"\u003ebeard\u003c\/a\u003e, you may want to rethink it. According to Vermund, facial hair can get in the way of how well your mask fits and thus how well it works. Vermund, who recently had to trim his facial hair very short to make sure his mask was fitting tightly against his face, says, “If I put the mask over my beard and it was hugging my facial hair not my skin, then there would be big gaps that particles could move through.”\u003c\/p\u003e\n\u003cp class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/ck8rjzakb00193g6dj88m80x1@published\" data-word-count=\"56\"\u003eSo trim those beards (if you have them) and check out our list below to find the right mask for you, whether you’re waiting in line at Trader Joe’s, walking your dog around the block, or continuing to go into a job that has been deemed essential. (And if that last one is you, thank you!)\u003c\/p\u003e\n\u003cp class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/ck8rjzakb00193g6dj88m80x1@published\" data-word-count=\"56\"\u003e \u003c\/p\u003e\n\u003ch2 class=\"clay-subheader\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-subheader\/instances\/ck8rhodlg00p33h67mjq5lb7p@published\"\u003eThe best fabric masks to buy online\u003c\/h2\u003e\n\u003cp class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/ck8refwqc005q3h673k9h8b88@published\" data-word-count=\"228\"\u003eThere are tons of\u003cspan\u003e \u003c\/span\u003etutorials\u003cspan\u003e \u003c\/span\u003eonline for making your own mask at home. In a pinch you can do it with a pair of\u003cspan\u003e \u003c\/span\u003ehair ties\u003cspan\u003e \u003c\/span\u003eand a\u003cspan\u003e \u003c\/span\u003ebandana. But if you don’t feel like making your own, don’t worry. Many fashion brands (and others) have chosen to pivot to manufacturing face masks. Quite a few of them are donating one mask for every one they sell, so buying a few for yourself also helps someone in need. Often these masks feature a pocket for an additional filter.\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.dentinstitute.com\/people\/laszlo-l-mechtler-m-d\/\"\u003eDr. Laszlo Mechtler\u003c\/a\u003e\u003cem\u003e,\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003eProfessor of Neurology and Neuro-Oncology at SUNY Buffalo tells us that a coffee filter, a section of a non-fiberglass HEPA vacuum bag, a swatch of flannel, or any other material that passes the light test but does not restrict your breathing would make a viable added filter. Whatever mask you select, our experts stress the importance of removing them the right way. “Try to handle it by the ties or ear loops, not the fabric front,” Segal says. “Wash your hands after taking it off, and then either hang the mask up to dry,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/nymag.com\/strategist\/article\/how-to-do-your-laundry-at-home.html\"\u003ewash it\u003c\/a\u003e, or do as we do in the hospital, put it in a paper bag (which allows drying) until the next use.” And if you’re buying your masks online it’s a good idea to wash them before wearing for the first time.\u003c\/p\u003e\n\u003cp class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/ck8refwqc005q3h673k9h8b88@published\" data-word-count=\"228\"\u003e \u003c\/p\u003e\n\u003ch2\u003eMOMO FACE MASK OPERANDI - TIE CLOSURE EMBROIDERED PATCHWORK\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/www.momonewyork.com\/\" title=\"MOMO NEW YORK FASHION STYLISH FACE MASK\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/products\/image_b8bcfd9e-7981-4b54-9ea3-55480ef329be_600x600.jpg?v=1590383944\" alt=\"\" width=\"600x600\" height=\"600x600\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eMOMO NEW YORK FACE MASK GIVA - ELASTIC BAND EMBROIDERED PATCHWORK MADE FROM VINTAGE SARIS\u003c\/h2\u003e\n\u003cp\u003e \u003ca href=\"http:\/\/www.momonewyork.com\/\" title=\"FASHION FACE MASK\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/A3F1520A-DA34-4489-8981-04C84236CDC1_600x600.jpeg?v=1590223229\" alt=\"MOMO NEW YORK FREE PEOPLE FACE MASK \" width=\"600x600\" height=\"600x600\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eMOMO NEW YORK FACE MASK GIVE ( in white )\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/3538B5D7-1182-4EFF-9A47-F56823D574B9_600x600.jpeg?v=1589587792\" alt=\"MOMO NEW YORK ANTHROLOGIE FACE MASK\" width=\"600x600\" height=\"600x600\"\u003e \u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eMOMO NEW YORK FACE MASK YOKO ( Embroidered Silk )\u003c\/h2\u003e\n\u003ch2\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/products\/image_7f305147-2a62-4eda-b96a-f88668095fb2_480x480.jpg?v=1590385833\" alt=\"\" width=\"480x480\" height=\"480x480\"\u003e\u003c\/h2\u003e\n\u003ch2\u003eMOMO NEW YORK SILK FACE MASK TIJANA \u003c\/h2\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/1C481F50-5E52-4BB8-A95A-F78C2CA13AA2_600x600.jpeg?v=1588947350\" alt=\"MOMO SILK FACE MASK TIJANA\" width=\"600x600\" height=\"600x600\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eMOMO VELVET EMBROIDERED FACE MASK LOU\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/07774A8D-E302-417B-B251-C3D5812F2776_600x600.jpeg?v=1588767790\" alt=\"MOMO VELVET EMBROIDERED FACE MASK LOU\" width=\"600x600\" height=\"600x600\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eMOMO NEW YORK EMBROIDERED SILK FACE MASK TIJANA\u003c\/h2\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/5B202D6C-4FC4-40F6-9B47-F873BFADAE5C_600x600.jpeg?v=1588767659\" alt=\"MOMO EMBROIDERED SILK FACE MASK MOMO NEW YORK\" width=\"600x600\" height=\"600x600\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eMOMO NEW YORK CHIFFON SILK EMBROIDERED FACE MASK\u003c\/h2\u003e\n\u003ch2\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/products\/image_5bc0b9de-a59e-4878-a923-71cc573c3f8f_600x600.jpg?v=1590382843\" alt=\"\" width=\"600x600\" height=\"600x600\"\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eSHOP ALL MOMO NEW YORK FACE MASKS BELOW: \u003c\/h2\u003e","image":{"created_at":"2020-06-16T20:31:12-07:00","alt":"MOMO SUSTAINABLE WASHABLE FACE MASKS X FREE PEOPLE | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/momo-sustainable-washable-face-masks-x-free-people-207469.jpg?v=1592364673"}},{"id":158568251524,"handle":"newarrivals","updated_at":"2024-10-27T17:20:27-07:00","published_at":"2019-12-24T02:57:22-08:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"NEW ARRIVALS","body_html":"\u003cp\u003eSHOP ALL MOMO NEW YORK NEW ARRIVALS.\u003c\/p\u003e\n\u003cp\u003eAS SEEN AT REVOLVE, FREE PEOPLE, ANTHROPOLOGIE, ELYSE WALKER, WENDY FOSTER, ABC HOME \u0026amp; CARPET, BLOOMINGDALES, NET-A- PORTER, INSTYLE, VOGUE, L’OFFICIEL, WHO TO WEAR etc\u003c\/p\u003e","image":{"created_at":"2022-12-11T05:58:03-08:00","alt":"MOMO NEW YORK New Arrivals ","width":953,"height":1430,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/image.jpg?v=1728388040"}},{"id":233072459935,"handle":"orange-scrunchies","title":"ORANGE SCRUNCHIES","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T18:37:12-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2021-01-06T01:55:24-08:00","alt":"ORANGE SCRUNCHIES | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/orange-scrunchies-678208.jpg?v=1609926925"}},{"id":233072165023,"handle":"pastel-scrunchie","title":"PASTEL SCRUNCHIE","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T18:33:35-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2021-01-06T01:55:26-08:00","alt":"PASTEL SCRUNCHIE | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/pastel-scrunchie-431820.jpg?v=1609926927"}},{"id":231904936095,"handle":"pink-scrunchie","title":"PINK SCRUNCHIE","updated_at":"2023-11-06T21:00:06-08:00","body_html":"SHOP PINK SCRUNCHIES, YELLOW, BLACK SCRUNCHIES","published_at":"2020-12-22T21:06:21-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:27:57-08:00","alt":"PINK SCRUNCHIE | MOMO NEW YORK","width":1352,"height":1685,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/pink-scrunchie-294311.jpg?v=1608715678"}},{"id":233020293279,"handle":"pink-scrunchie-1","title":"PINK SCRUNCHIE","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T05:51:40-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"}],"published_scope":"global","image":{"created_at":"2021-01-05T13:54:12-08:00","alt":"PINK SCRUNCHIE | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/pink-scrunchie-833550.jpg?v=1609883653"}},{"id":233019670687,"handle":"red-scrunchie","title":"RED SCRUNCHIE","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T05:48:08-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"}],"published_scope":"global","image":{"created_at":"2021-01-05T13:54:14-08:00","alt":"RED SCRUNCHIE | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/red-scrunchie-117877.jpg?v=1609883655"}},{"id":231902675103,"handle":"scrunchies","title":"SCRUNCHIES","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cdiv class=\"slideshow\"\u003e\n\u003cdiv class=\"slideshow-nav\"\u003e\n\u003ca title=\"See All Slides\"\u003e\n\u003c\/a\u003e\u003cdiv class=\"slide-info left\"\u003e\n\u003ca title=\"See All Slides\"\u003e\n\u003c\/a\u003e\u003cdiv class=\"slide-info-text\"\u003e\n\u003ca title=\"See All Slides\"\u003e\u003c\/a\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"editorial-content\"\u003e\n\u003csection class=\"body\"\u003e\n\u003cdiv class=\"section-outer-container\"\u003e\n\u003cdiv class=\"section-container section-text-container\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cp\u003eSHOP HAIR SCRUNCHIES, VELVET SCRUNCHIES, SILK SCRUNCHIES, EMBROIDERED SCRUNCHIES, SEQUIN SCRUNCHIES, HAIR HEADBANDS etc. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2020-12-22T20:10:04-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"},{"column":"title","relation":"contains","condition":"headband"},{"column":"title","relation":"contains","condition":"hair"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:27:59-08:00","alt":"SCRUNCHIES | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/scrunchies-133569.jpg?v=1608715680"}},{"id":233072951455,"handle":"scrunchies-online","title":"SCRUNCHIES ONLINE","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T18:40:54-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2021-01-06T01:55:28-08:00","alt":"SCRUNCHIES ONLINE | MOMO NEW 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EMBROIDERED TIE FASHION FACE MASKS","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eFashion protective face masks\u003c\/li\u003e\n\u003cli\u003emade out of beautiful 100% silks \u003c\/li\u003e\n\u003cli\u003eembroidered silk\u003c\/li\u003e\n\u003cli\u003ewashable\u003c\/li\u003e\n\u003cli\u003eavailable with elastic string or tie \u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2020-06-16T20:31:43-07:00","alt":"SILK FACE MASKS. EMBROIDERED TIE FASHION FACE MASKS | MOMO NEW YORK","width":1180,"height":1476,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/silk-face-masks-embroidered-tie-fashion-face-masks-149122.jpg?v=1592364704"}},{"id":233073016991,"handle":"silk-hair-scrunchies","title":"SILK HAIR SCRUNCHIES","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T18:41:46-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2021-01-06T01:55:35-08:00","alt":"SILK HAIR SCRUNCHIES | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/silk-hair-scrunchies-763415.jpg?v=1609926935"}},{"id":233020162207,"handle":"silk-hair-ties","title":"SILK HAIR TIES","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T05:50:44-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"}],"published_scope":"global","image":{"created_at":"2021-01-05T13:54:16-08:00","alt":"SILK HAIR TIES | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/silk-hair-ties-775216.jpg?v=1609883657"}},{"id":231903101087,"handle":"silk-scrunchie","title":"SILK SCRUNCHIE","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"slideshow\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"slideshow-nav\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"slide-info left\" data-mce-fragment=\"1\"\u003e\u003ca title=\"See All Slides\" data-mce-fragment=\"1\"\u003e\n\u003ch1 class=\"slide-info-text\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"editorial-content\" data-mce-fragment=\"1\"\u003e\n\u003csection class=\"body\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"section-outer-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"section-container section-text-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"section-text\" data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eShop head scarves, hair \u003c\/span\u003e\u003cem\u003escrunchies\u003c\/em\u003e\u003cspan\u003e, hair elastics, barrettes, hair clips, headbands, hair ribbons ... Sheer \u003c\/span\u003e\u003cem\u003eScrunchie\u003c\/em\u003e, Velvet Scrunchies, Sequin Scrunches, \u003cem\u003eSilk\u003c\/em\u003e\u003cspan\u003e Brocade \u003c\/span\u003e\u003cem\u003eScrunchie\u003c\/em\u003e\u003cspan\u003e.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-text\" data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","published_at":"2020-12-22T20:24:36-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"},{"column":"title","relation":"contains","condition":"headband"},{"column":"title","relation":"contains","condition":"hair"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:28:05-08:00","alt":"SILK SCRUNCHIE | MOMO NEW YORK","width":1352,"height":1685,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/silk-scrunchie-695829.jpg?v=1608715686"}},{"id":233018622111,"handle":"silk-scrunchies","title":"SILK SCRUNCHIE","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T05:42:00-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"}],"published_scope":"global","image":{"created_at":"2021-01-05T13:54:19-08:00","alt":"SILK SCRUNCHIE | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/silk-scrunchie-364344.jpg?v=1609883659"}},{"id":164115382404,"handle":"stylist-fashion-influencer","updated_at":"2024-10-02T00:56:45-07:00","published_at":"2020-01-21T17:48:00-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"STYLIST INSTAGRAM INFLUENCER","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"wrap container\" role=\"document\"\u003e\n\u003cdiv class=\"content\"\u003e\u003cmain class=\"main\"\u003e\n\u003carticle class=\"post-848 post type-post status-publish format-standard has-post-thumbnail hentry category-industry category-influencer-marketing\"\u003e\n\u003cdiv class=\"flex flex-wrap -mx-6\"\u003e\n\u003cdiv class=\"w-full md:w-2\/3 mx-auto px-6 py-4\"\u003e\n\u003ch1 class=\"entry-title text-center mb-8\"\u003e\u003cbr\u003e\u003c\/h1\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"entry-title text-center mb-8\"\u003e\u003cspan\u003eWHAT DOES A FASHION INFLUENCER \u0026amp; STYLIST DO?\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2 class=\"entry-title text-center mb-8\"\u003eFashion influencers and how they transform the fashion industry\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"entry-content leading-normal\"\u003e\n\u003ch4\u003eGiven the start-up environment and the appetite for disruption, it’s a wonder the fashion industry is actually morphing from the inside. Start-ups have little to do with it. It’s the digital world, consumer preferences and\u003cspan\u003e \u003c\/span\u003efast-fashion outlets\u003cspan\u003e \u003c\/span\u003esuch as H\u0026amp;M, Forever 21 and Zara that are completely flipping the fashion industry on its head. Fashion influencers are taking the lead.\u003c\/h4\u003e\n\u003cp\u003eThe signs are clear. High-end fashion retailers can no longer rely on the old model of catwalk shows to present next season’s trends. Retail spaces are transformed into inspiration hubs and now hold events to accompany sales. One of the driving forces behind this new trend is that consumers -and millennials in particular- have fully embraced a different approach when it comes to buying clothes. The leading role in this transformation is in the hands of fashion influencers.\u003c\/p\u003e\n\u003ch3\u003eThe “See Now, Buy Now” mentality\u003c\/h3\u003e\n\u003cp\u003ePut simply: shoppers don’t want to wait. With the internet in everyone’s pockets and millions of purchase options available in one click and next day delivery, why would they? The agility of fast-fashion outlets means new trends are adapted, produced and available within weeks. And to boot, often at prices that undercut the big fashion houses.\u003c\/p\u003e\n\u003cp\u003eThe change has seen fashion companies pivot towards digital platforms, for sales as well as marketing. When Fendi, for instance, followed in the footsteps of Dolce \u0026amp; Gabanna with its new online hub, their intentions were clear: communicate the brand’s vision in an “authentic and innovative way” through a by-millennials, for-millennials platform.\u003c\/p\u003e\n\u003ch3\u003eA Gap Filled By Social Media and Fashion influencers\u003c\/h3\u003e\n\u003cp\u003eLast year, the Mintel market research firm reported that more than 35% of young US women consider social media their main influence for clothes purchases. The US is leading, but Europe is right behind it. We only need to look at the number of hashtags, Instagram celebrities and fashion influencers in adverts to see how this affects marketing. The online world is not only a place to sell, it’s also where you reach audiences. And the best way to do it is by focusing on influencers.\u003c\/p\u003e\n\u003cp\u003eFrom fashion bloggers to social media celebrities, influencers have tremendous power over their audiences. Whereas in the past fashion magazines controlled trends through a strict editing process, one word of endorsement from the right person can now translate into clicks, conversions and sales. It’s no surprise that Burberry openly admitted to hiring David Beckham’s son to photograph their latest campaign because of his 6 million Instagram followers. Fashion influencers are not just an extra asset in fashion marketing campaigns: they become an integral part of the storytelling between the clothes and the consumer.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e“Fashion influencers are not just an extra asset in fashion marketing campaigns: they become an integral part of the storytelling between the clothes and the consumer.”\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch3\u003eHow To Choose Fashion Influencers\u003c\/h3\u003e\n\u003cp\u003eIn many ways, targeting influencers for marketing isn’t dissimilar to standard marketing. Your brand needs to know and understand its audience. This means creating a full profile of their online landscape: what kind of blogs to they read, who do they follow on Twitter? Do they focus on photos or content? Remember that social media channels might not all be created equal in their eyes, so it’s important to focus on the one that best suits your message.\u003c\/p\u003e\n\u003cp\u003eSimilarly, casting too wide a net to reel in fashion influencers might have more cons than pros. Although loyal, followers of influencers are incredibly savvy. They worship transparency, and the best influencers know exactly how to straddle the fine line between overt promotion and personal taste. This is why it might be worth focusing on dozens of\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/2017\/micro-influencers-2-0\/\"\u003e(micro-)influencers\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ewho truly speak your language, rather than courting one top influencer whose communications could be drowned in noise, or worse, suffer an audience backlash.\u003c\/p\u003e\n\u003cp\u003eFinally, keep in mind that influencers can require more attention than standard digital marketing campaigns. With a tool like\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/\"\u003eJoin\u003c\/a\u003e, you can easily stay in contact with all the bloggers you work with. Moreover, you do not have to worry about contracts or payments – those are all handled internally. When the campaign is done, Join provides you with a clear dashboard that shows the (live) results of the campaign. That is how we \u003cem\u003ereally\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003esimplify influencer marketing. Interested in a demo? Don’t hesitate and\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/contact\"\u003econtact us\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eFinal Thoughts\u003c\/h3\u003e\n\u003cp\u003eThe fashion world has always been known for its fast-pace. But in the digital world, this speed has increased tenfold, which means brands need to be more agile and quicker on their feet than ever.\u003c\/p\u003e\n\u003cp\u003eLuckily, social media channels and influencers have opened the door to a brand new kind of marketing. One that is challenging, constantly evolving, but most importantly creative. After all, this is the quality most people associate with the fashion world.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/main\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"block mt-16\" id=\"free-trial\"\u003e\u003c\/section\u003e","image":{"created_at":"2020-06-16T20:31:48-07:00","alt":"STYLIST INSTAGRAM INFLUENCER | MOMO NEW YORK","width":1000,"height":1500,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/stylist-instagram-influencer-575874.jpg?v=1592364709"}},{"id":233017933983,"handle":"velvet-scrunchies","title":"VELVET SCRUNCHIE","updated_at":"2023-11-06T21:00:06-08:00","body_html":"SHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.","published_at":"2021-01-05T05:34:32-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2021-01-05T13:54:21-08:00","alt":"VELVET SCRUNCHIE | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/velvet-scrunchie-937460.jpg?v=1609883662"}},{"id":233020489887,"handle":"white-scrunchie","title":"WHITE SCRUNCHIE","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T05:52:44-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"}],"published_scope":"global","image":{"created_at":"2021-01-05T13:54:23-08:00","alt":"WHITE SCRUNCHIE | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/white-scrunchie-237085.jpg?v=1609883664"}},{"id":197673025695,"handle":"momo-x-free-people-l-momo-new-york-l-momonewyork","updated_at":"2024-08-11T19:10:05-07:00","published_at":"2020-05-21T19:31:02-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"WHY FREE PEOPLE IS SO STYLISH - WHAT STYLE DOES FREE PEOPLE STAND FOR?","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-0e45d5934daf92ba1864\"\u003eWHY FREE PEOPLE IS SO STYLISH - WHAT STYLE DOES FREE PEOPLE STAND FOR?\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cp class=\"\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row sqs-row\" id=\"yui_3_17_2_1_1592983552948_110\"\u003e\n\u003cdiv class=\"col sqs-col-4 span-4\" id=\"yui_3_17_2_1_1592983552948_109\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537155285619_467425\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_108\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none sqs-narrow-width animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_107\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_106\"\u003e\u003ca class=\"\n sqs-block-image-link\n \n \n \n \" href=\"https:\/\/rstyle.me\/n\/c87nhycctcp\" target=\"_blank\" id=\"yui_3_17_2_1_1592983552948_105\" rel=\"noopener noreferrer\"\u003e\n\u003cdiv class=\"\n image-block-wrapper\n \n \n \n has-aspect-ratio\n \" data-animation-role=\"image\" data-animation-override=\"\" id=\"yui_3_17_2_1_1592983552948_104\"\u003e\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col sqs-col-4 span-4\" id=\"yui_3_17_2_1_1592983552948_187\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537155285619_419452\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_205\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none sqs-narrow-width animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_204\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_203\"\u003e\u003ca class=\"\n sqs-block-image-link\n \n \n \n \" href=\"https:\/\/rstyle.me\/n\/c87p2hcctcp\" target=\"_blank\" id=\"yui_3_17_2_1_1592983552948_202\" rel=\"noopener noreferrer\"\u003e\u003c\/a\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-yui_3_17_2_1_1537155285619_415005\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003ch2\u003e\u003cstrong\u003eTHE FREE PEOPLE STORY\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\"\u003e\u003ca href=\"https:\/\/www.momonewyork.com\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"MOMO NEW YORK X FREE PEOPLE\"\u003eFree People\u003c\/a\u003e was founded in the 1970 by Dick Hayne in West Philadelphia across the street from the University of Pennsylvania. The original store sold second-hand clothing, furniture, jewelry, and home goods for the college-aged crowd. A year later, as the store grew from one to two, Free People changed its name to Urban Outfitters.\u003c\/p\u003e\n\u003cp class=\"\"\u003eFollowing the creation of Urban Outfitters’s private label, which was met with high demand, Dick and his wife Meg created a wholesale line to meet the needs of their customers. The wholesale line then became a subsidiary of Urban Outfitters and went by many names — bulldog, Ecote, Cooperative, and Anthropologie — before returning to their origin, Free People, in 1984.\u003c\/p\u003e\n\u003cp class=\"\"\u003eAt the turn of the millennium, Free People did some soul-searching. They shed their junior image and evolved into the feminine, boho brand known today. A clothing brand for wild-at-heart dreamers who live free through fashion, art, music, and travel.\u003c\/p\u003e\n\u003cp class=\"\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-yui_3_17_2_1_1537155285619_281894\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003ch2\u003e\u003cstrong\u003eFP GIRL\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\"\u003eThe Free People girl is intelligent, creative and confident. According to URBN, Free People’s parent company: “She pushes the limits. She is a strong spirit, guided by the beat of her own drum. As feminine as she is cool. There is not another one like her,”\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFP CLOTHING\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\"\u003eWith their signature boho silhouettes and vintage-inspired details like — hand-stitched seams, romantic lace inserts, intricate embroidery, and posh fringe — Free People embodies the spirit of romance with a rock 'n' roll edge. The brand develops exclusive washes and distressing techniques to give their styles a modern feel. Their designs nod to past eras while always remaining fashion forward, creating clothes that are one-of-a-kind mix of the best of old and new world.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row sqs-row\" id=\"yui_3_17_2_1_1592983552948_263\"\u003e\n\u003cdiv class=\"col sqs-col-4 span-4\" id=\"yui_3_17_2_1_1592983552948_262\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537155285619_321445\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_261\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none sqs-narrow-width animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_260\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_259\"\u003e\u003ca class=\"\n sqs-block-image-link\n \n \n \n \" href=\"https:\/\/rstyle.me\/n\/c87pi6cctcp\" target=\"_blank\" id=\"yui_3_17_2_1_1592983552948_258\" rel=\"noopener noreferrer\"\u003e\n\u003cdiv class=\"\n image-block-wrapper\n \n \n \n has-aspect-ratio\n \" data-animation-role=\"image\" data-animation-override=\"\" id=\"yui_3_17_2_1_1592983552948_257\"\u003e\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col sqs-col-4 span-4\" id=\"yui_3_17_2_1_1592983552948_300\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-aspect-ratio=\"149.72677595628417\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537152965027_8255\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_299\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none sqs-narrow-width animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_298\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_297\"\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-yui_3_17_2_1_1537155285619_257849\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cp class=\"\"\u003eDrawing inspiration from five very different Free People girl personalities, the collections combine style elements of laid-back, flowy, fitted, ethereal, bold, and bright. Designed to make a statement, a Free People look is easily spotted in any crowd.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFP BOUTIQUES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\"\u003eFree People’s retail presence is relatively young; opening their first store in 2002 in Paramus, N.J. and launching \u003ca href=\"http:\/\/freepeople.com\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"MOMO NEW YORK X FREE PEOPLE\"\u003efreepeople.com\u003c\/a\u003e in 2004. Since opening their first store, Free People operates 136 free standing boutiques across the United States and Canada. Today, their wholesale line sells in more than 1,400 specialty stores worldwide and in all major department stores, such as \u003ca href=\"http:\/\/shop.nordstrom.com\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"MOMO NEW YORK X NORDSTROM\"\u003eNordstrom\u003c\/a\u003e, Macy’s, and Bloomingdale’s.\u003c\/p\u003e\n\u003cp class=\"\"\u003eTheir store designs embrace the history of a building and transform the existing spaces to reflect nature’s raw beauty with an emphasis on handmade furnishings. Layering old and new — reclaimed planked wood floors, painted brick, white washed bead board walls, and blackened steel elements mix with more feminine components, like shimmery coin curtains, dusty pink plaster, warm metal accents, and twinkle lights. All of the fixtures are handmade, even the crocheted hangers.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eBRAND EVOLUTION\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\"\u003eWithin the last six years, Free People has evolved into more than a clothing brand. They took some time to really understand how the FP Girl lives her life and what she wants out of it. This exploration lead to the expansion of the Free People brand into the lifestyle sector with a mission to encourage self-confidence and self-expression.\u003c\/p\u003e\n\u003cp class=\"\"\u003eBuilding on their core values of healthy living in all aspects: mind, body, and soul, Free People debuted their yoga line: FP Movement in June 2012. The line grew two years later to include a wider range of active lifestyle apparel including ballet and surf collections.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row sqs-row\" id=\"yui_3_17_2_1_1592983552948_320\"\u003e\n\u003cdiv class=\"col sqs-col-4 span-4\" id=\"yui_3_17_2_1_1592983552948_319\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537155285619_58757\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_318\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none sqs-narrow-width animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_317\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_316\"\u003e\u003ca class=\"\n sqs-block-image-link\n \n \n \n \" href=\"https:\/\/rstyle.me\/n\/c87nxhcctcp\" target=\"_blank\" id=\"yui_3_17_2_1_1592983552948_315\" rel=\"noopener noreferrer\"\u003e\n\u003cdiv class=\"\n image-block-wrapper\n \n \n \n has-aspect-ratio\n \" data-animation-role=\"image\" data-animation-override=\"\" id=\"yui_3_17_2_1_1592983552948_314\"\u003e\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col sqs-col-4 span-4\" id=\"yui_3_17_2_1_1592983552948_358\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537155285619_43668\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_357\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none sqs-narrow-width animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_356\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_355\"\u003e\u003ca class=\"\n sqs-block-image-link\n \n \n \n \" href=\"https:\/\/rstyle.me\/n\/c87nwrcctcp\" target=\"_blank\" id=\"yui_3_17_2_1_1592983552948_354\" rel=\"noopener noreferrer\"\u003e\u003c\/a\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-yui_3_17_2_1_1537155285619_134934\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cp class=\"\"\u003eIn May 2015, the brand launched their first bridal collection: FP Ever After. The following spring, Free People released a second bridal collection, City Bride. Currently, they haven’t release any new bridal collections.\u003c\/p\u003e\n\u003cp class=\"\"\u003eDiving further into the lifestyle of the FP Girl, the brand added wellness retreats: FP Escapes, in March 2016 and entered the travel and wellness category. Each RP Escape includes accommodations, daily yoga, influential guides, a daily menu of customized healthy meals, and $250-$500 of Free People product.\u003c\/p\u003e\n\u003cp class=\"\"\u003eAdvancing their wellness venture, Free People launched their first beauty and wellness collection in July 2016. The collection consist of all-natural, cruelty-free skincare, cosmetics, haircare products, and wellness rituals (think all-natural condoms and chic body-safe silicone vibrators).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row sqs-row\" id=\"yui_3_17_2_1_1592983552948_378\"\u003e\n\u003cdiv class=\"col sqs-col-6 span-6\" id=\"yui_3_17_2_1_1592983552948_377\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537155285619_103914\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_376\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_375\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_374\"\u003e\n\u003cdiv class=\"\n image-block-wrapper\n \n \n \n has-aspect-ratio\n \" data-animation-role=\"image\" data-animation-override=\"\" id=\"yui_3_17_2_1_1592983552948_372\"\u003eLast spring, Free People revamped their FP Movement line yet again to more of a comprehensive approach to activewear that includes yoga, dance, fitness, and running. The pieces are functional yet fashionable and can totally be worn outside of the gym.\u003c\/div\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-yui_3_17_2_1_1537155285619_168752\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cp class=\"\"\u003eThe brand offers a wide range of products from knits, sweaters, jackets, activewear, denim, day dresses, party dresses, to accessories, shoes (including vegan options) intimates, outerwear, home, and beauty – all reflecting a high level of quality and embodying Free People’s values of femininity, spirit, and creativity in design.\u003c\/p\u003e\n\u003cp class=\"\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row sqs-row\" id=\"yui_3_17_2_1_1592983552948_417\"\u003e\n\u003cdiv class=\"col sqs-col-3 span-3\" id=\"yui_3_17_2_1_1592983552948_416\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537155285619_201828\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_415\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none sqs-narrow-width animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_414\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_413\"\u003e\u003ca class=\"\n sqs-block-image-link\n \n \n \n \" href=\"https:\/\/rstyle.me\/n\/c88u79cctcp\" target=\"_blank\" id=\"yui_3_17_2_1_1592983552948_412\" rel=\"noopener noreferrer\"\u003e\n\u003cdiv class=\"\n image-block-wrapper\n \n \n \n has-aspect-ratio\n \" data-animation-role=\"image\" data-animation-override=\"\" id=\"yui_3_17_2_1_1592983552948_411\"\u003e\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col sqs-col-3 span-3\" id=\"yui_3_17_2_1_1592983552948_474\"\u003e\n\u003cdiv class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\" id=\"block-yui_3_17_2_1_1537155285619_189982\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1592983552948_473\"\u003e\n\u003cdiv class=\"image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-fade-in individual-animation-none individual-text-animation-none sqs-narrow-width animation-loaded\" data-test=\"image-block-inline-outer-wrapper\" id=\"yui_3_17_2_1_1592983552948_472\"\u003e\n\u003cfigure class=\"\n sqs-block-image-figure\n intrinsic\n \" id=\"yui_3_17_2_1_1592983552948_471\"\u003e\u003ca class=\"\n sqs-block-image-link\n \n \n \n \" href=\"https:\/\/rstyle.me\/n\/c87np4cctcp\" target=\"_blank\" id=\"yui_3_17_2_1_1592983552948_470\" rel=\"noopener noreferrer\"\u003e\u003c\/a\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" id=\"block-yui_3_17_2_1_1537155285619_176040\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003ch2\u003e\u003cstrong\u003eCORPORATE RESPONSIBILITY\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\"\u003eAs Free People’s brand has evolved, so has their community initiatives and social responsibility. The brand strives to be environmentally conscious and eliminate single-use items, especially plastic.\u003c\/p\u003e\n\u003cp class=\"\"\u003eFree People uses fabric shopping bags, LED lighting, and recycling in their stores. Since January 2015, URBN —which includes Free People, Anthropologie, and Urban Outfitters — recycled approximately 730.5 tons. URBN’s fulfillment center in Gap, Pa. is one of the largest single solar rooftop installations in the United States. Each year it saves 965 tons of carbon dioxide, 108,956 gallons of gas, and 24,212 trees. The brand also provides free helmets and lights to all home office employees who bike to work.\u003c\/p\u003e\n\u003cp class=\"\"\u003eTake one look at Free People’s Instagram and it’s evident they loves dogs. Their affinity for dogs can be traced back to their Free People Pet Project in 2012. The brand created an eco-conscious, artisan pet gear line with 100 percent of proceeds from their vintage flag dog bed going to the Philadelphia Animal Welfare Society, Philadelphia's largest no-kill shelter.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2020-06-16T20:31:15-07:00","alt":"MOMO X FREE PEOPLE l MOMO NEW YORK l MOMONEWYORK | MOMO NEW YORK","width":903,"height":1354,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/momo-x-free-people-l-momo-new-york-l-momonewyork-434290.jpg?v=1592364676"}},{"id":233019113631,"handle":"yellow-scrunchie","title":"YELLOW SCRUNCHIE","updated_at":"2023-11-06T21:00:06-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK HANDMADE SCRUNCHIES, VELVET, SILK, EMBROIDERED FABRICS, AS SEEN AT FREE PEOPLE, ANTHROPOLOGIE, MODA OPERANDI, ETC.\u003c\/span\u003e","published_at":"2021-01-05T05:45:20-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"scrunchie"}],"published_scope":"global","image":{"created_at":"2021-01-05T13:54:25-08:00","alt":"YELLOW SCRUNCHIE | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/momonewyork.shop\/cdn\/shop\/collections\/yellow-scrunchie-289173.jpg?v=1609883666"}}]
Orders processed here will take 5- 7 business days to arrive. We ship worldwide. Intl. Orders are $30,- Flat Rate Shipping and will take 5 to 7 business days as well. Shipping Distribution is from the US, Berlin Germany & Bangkok, Thailand. Please note that all our boots as well as most other items are made to order. The shipping process times refer to the times the order is shipped and not on when the order is placed. Our hand crafted boots take about 5 days to be made. Hand sewn clothing will take about 2 days to be made. Hand Embroidered items will take about 20 days. In the event you need an item to be rushed please inquire with us prior to placing the order as to confirm if it can be made.
